(21)我认为一个伟大成功的广告,是世上一件最美丽的事。
“I regard a great ad as the most beautiful thing in the world.”
(22)一个具有销售力的创意,基本上从未改变过,必须有吸引力与相关性。但是,在广告噪音喧嚣的今天,如果你不能引人注目并获得信任,依然一事无成。
“A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you aint got nothing.”